Google Webmaster Tools

"Google Webmaster Tools," now known as "Google Search Console," is a free web service provided by Google that allows website owners and webmasters to monitor and manage their website's presence in Google's search results. It offers a range of tools and reports that provide insights into how Google's search engine interacts with your website. Here are some of the key features and benefits of Google Search Console:

1.Search Performance Data:

   Get information about the search queries that lead users to your website, as well as the pages that are performing well in terms of clicks, impressions, click-through rates, and average positions in search results.

2.Indexing Status:

   View how many of your website's pages are indexed by Google. This helps you understand if there are indexing issues or if some pages are not being properly crawled and included in the search results.

3.Sitemaps Submission:

   You can submit a sitemap—a list of all your website's pages—to Google through Search Console. This helps Google's bots discover and crawl your pages more efficiently.

4.URL Inspection Tool:

   Check how Googlebot sees a specific URL on your website. This tool provides insights into crawling, indexing, and rendering issues that might affect your pages' visibility in search results.

5.Mobile Usability:

   Identify mobile usability issues that might impact user experience on mobile devices. Google considers mobile-friendliness as a ranking factor, so ensuring your site is mobile-responsive is important.

6.Coverage Report:

   Get details on how many of your pages are valid, excluded, or have errors. This can help you identify and fix issues that might prevent your pages from being indexed.

7.Manual Actions:

   If Google detects any manual actions taken against your site (penalties for violating Google's guidelines), Search Console will provide information about them.

8.Security Issues:

   Receive alerts if Google detects security issues or malware on your website. Keeping your site secure is crucial for both users and search rankings.

9.Links and Backlinks:

   View information about the external websites that link to your site. This helps you understand your site's link profile and identify potential spammy or harmful backlinks.

10.Structured Data:

    Check whether Google can detect structured data on your site. Structured data helps search engines understand the content and context of your pages.

11.Core Web Vitals:

    Google has incorporated user experience metrics like Core Web Vitals into its ranking criteria. Search Console provides insights into these metrics, helping you optimize page speed and user experience.

Setting up Google Search Console requires verifying ownership of your website, which can be done through various methods, including adding a meta tag to your website's HTML or uploading a specific HTML file to your site's server.

Using Google Search Console can greatly improve your ability to understand how your website is performing in Google's search results and help you optimize your site for better visibility and user experience.