AWS SES IMPORTANT CHANGE IN YOUR SENDING STATUS
Issue
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IMPORTANT CHANGE IN YOUR SENDING STATUS
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You're listed as the primary contact for AWS account 9338686***00. We placed your SES account in the US West (Oregon) Region under review on 01-01-2020. This review period has ended, but the issue appears to have worsened since the review period began. For this reason, we're temporarily pausing your account's ability to send email until you resolve the issue.
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DETAILS
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Your current bounce rate is 18.04%. We measured this rate over the last 10,192 eligible emails* you sent. Our analysis covers the last 224.9 days.
We recommend that you maintain a bounce rate below 5%. If your bounce rate exceeds 10%, we might pause your ability to send additional email.
The bounce rate is based on the number of hard bounces that occur as a result of the emails you send. A hard bounce occurs when an email address doesn't exist.
Email providers interpret a high bounce rate as a sign that you're not actively managing your customer database, or that you're sending unsolicited email. Email providers might block your email if your bounce rate is too high. To protect your reputation as a sender, we monitor this metric closely and take action if the rate gets too high."
The email you provided is a notification from Amazon SES regarding an important change in your sending status. According to the email, your SES account has been placed under review in the US West (Oregon) Region, and during the review period, the issue with your account has worsened. As a result, Amazon SES has temporarily paused your account's ability to send emails until you resolve the issue.
Here are the key details mentioned in the email:
1. Bounce Rate: Your current bounce rate is 18.04%. This rate is calculated based on the number of hard bounces that occurred from the emails you sent. Hard bounces happen when an email address doesn't exist.
2. Recommended Bounce Rate: Amazon SES recommends maintaining a bounce rate below 5%. If the bounce rate exceeds 10%, they may pause your ability to send additional emails.
3. Impact of High Bounce Rate: Email providers consider a high bounce rate as an indication that you're not actively managing your customer database or that you're sending unsolicited emails. High bounce rates can lead to email providers blocking your emails. To protect your sender reputation, Amazon SES closely monitors this metric and takes action if the rate becomes too high.
To resolve the issue and regain the ability to send emails through Amazon SES, you will need to address the high bounce rate. Here are some steps you can take:
1. Review Email Recipients: Check the quality of your email list and verify the email addresses you are sending to. Remove any invalid or outdated email addresses from your list.
2. Confirm Opt-in: Ensure that you are sending emails only to recipients who have explicitly opted in to receive them. Sending unsolicited emails can result in higher bounce rates.
3. Implement Double Opt-in: Consider implementing a double opt-in process where subscribers confirm their subscription by clicking a verification link sent to their email address. This helps to ensure that only valid email addresses are added to your list.
4. Maintain List Hygiene: Regularly clean your email list by removing bounced email addresses and inactive subscribers. Use email validation tools to verify the deliverability of email addresses before sending.
5. Monitor Feedback Loops: Subscribe to feedback loops provided by email providers. This allows you to receive notifications when recipients mark your emails as spam or complain, enabling you to remove them from your list promptly.
6. Follow Best Practices: Adhere to email marketing best practices, such as sending relevant and engaging content, properly formatting your emails, and ensuring that recipients can easily unsubscribe if they choose to do so.
Once you have taken the necessary steps to improve your bounce rate and comply with Amazon SES guidelines, you can contact the Amazon SES support team to request a review of your account. They will assess your account and lift the temporary sending restriction if the issue has been resolved.
It's important to act promptly and address the high bounce rate to maintain a good sender reputation and restore your ability to send emails through Amazon SES.