How can I use the reputation dashboard to find out when my Amazon SES bounce rate is high ?

To use the reputation dashboard in Amazon SES to determine when your bounce rate is high, you can follow these steps:

1. Log in to your AWS Management Console.

2. Navigate to the Amazon SES console by searching for "SES" in the services search bar or by selecting it from the list of available services.

3. In the SES console, click on "Reputation Dashboard" in the left sidebar.

4. The Reputation Dashboard provides an overview of your sending reputation, including bounce rates and other metrics. By default, it displays the last 14 days of data.

5. Look for the "Bounce Rate" metric on the dashboard. It shows the percentage of bounced emails in your recent email sending activity.

6. Review the bounce rate trend over time. Check if there are any spikes or periods where the bounce rate is consistently high. This can indicate issues with your email delivery.

7. Adjust the time range using the date selector to analyze bounce rate patterns for specific periods. You can choose a shorter or longer time frame based on your needs.

8. If you notice a high bounce rate, you can further investigate the specific bounce types (hard or soft bounces) and reasons by clicking on the "View Bounce Rate" button or the associated graph.

9. The detailed bounce rate view provides additional insights into the bounce types, categories, and counts. This information can help you identify the specific reasons behind the bounces.

10. Based on the bounce rate data and insights, you can take appropriate actions to address the underlying issues. This may involve reviewing your email list quality, verifying recipient email addresses, improving email content, or refining your sending practices.


By regularly monitoring the bounce rate and analyzing the data provided in the reputation dashboard, you can identify periods of high bounce rates and take proactive steps to maintain a healthy sending reputation in Amazon SES.

To receive notifications for bounce or complaint rate thresholds in Amazon SES, you can utilize the reputation dashboard and set up an Amazon CloudWatch alarm with an Amazon SNS topic. Follow these steps:


1. Open the reputation dashboard to review bounce and complaint rates.

2. Note that the dashboard itself doesn't send notifications for threshold breaches.

3. To receive notifications, create a CloudWatch alarm linked to an SNS topic.

4. Configure the CloudWatch alarm to notify the specified SNS topic when bounce or complaint rates exceed your defined thresholds.

5. The SNS topic will then send notifications to your subscribed endpoint (e.g., email address).

6. Ensure you adhere to recommended thresholds: 

   - Set the bounce rate threshold at 0.05 (5%) to maintain a healthy sending reputation.

   - Set the complaint rate threshold at 0.001 (0.1%) to minimize issues with account suspension.


By implementing this notification system, you can proactively monitor bounce and complaint rates in Amazon SES and receive timely alerts when thresholds are exceeded.